D = Dissatisfaction
To function as a leader, you must
create
dissatisfaction with the status quo. Because change is
inevitable, you are better off
leading it than reacting to it.
M = Business Organizational Model
A
business model that provides
strategic direction for the change you create to
→
achieve success now
and in the future. The model must be specific, addressing the kinds
of people, policies,
→
strategies, assets, structure, and
shared
values that are critical to achieving the
mission.
P = Process
A process facilitates change and helps
direct it towards targeted goals. It brings together various
tangible assets of change ‒ people, technology, and
→
actions.
Cost
The cost is the
barrier to change.
Dissatisfaction x Model x Process must be grater than the cost of
change, with cost measured in terms of loss ‒ loss of job security,
loss of compensation, or loss of personal status... Unless the
forces for change are powerful enough to overcome the loss that
people feel as a result of this change, the change will not occur. |